Inside: Tips for starting a blog, sharing the first step before you do anything else.
The blogging world has changed so much in the last 10 years and competition is higher than ever before. But that doesn’t mean you can’t start a blog and create a successful business for yourself – it might just need a little extra thought than it did back in the day.
Throughout this series I will share tips to help you get started, advice to help you plan out content and everything you need to make a success of your blog.
Before we delve into the ins and outs of it all, there is one question you have to ask yourself.
Why do you want to start a blog?
If you don’t know the answer to this question then you can’t go a step further. You need to aim for something to be able to make good progress or else you’ll end up nowhere.
So why do you want to start? What will the purpose be?
Back in the day, people would start because keeping a diary-style blog helped them stay connected to others just like them. And to an extent that will always be why people choose one blog over another – because they connect with the writer.
However, people are short on time, so don’t want to read long posts about your week. You need to offer them something, give them tips and advice that they will have Googled to stumble across what you have to say. It is at this point you can win them over with your personality.
Here are some questions to get you thinking…
What is your story? What experience do you have to share?
Have been through something or learned something that you know others will be going through too? Have you learned lessons that could help others through this time?
Who will read your blog?
The best thing you can do is model your ideal reader on an old version of yourself. That version of you that hadn’t come out the other side yet? Who were you 2 years ago? Write to that person.
Why will they read it? / What problem will you be solving?
What is it that people might be googling right now? Do you have the answer to their questions? What is something that people always ask your advice on? What do you love to help people with?
Once you have the answers to these questions it will give you clear direction as to what posts you will write and why.
So as an example, my why is ‘to help mothers get organised so they can spend more time doing the things they love, rediscovering who they are as women’. The reason I am so passionate about it is because I was disorganized, I was lost, I had no clue who I was and didn’t have time to find out. I have done the work and want to help others by sharing my story and my lessons.
Take this post as an example. You want to start a blog but have no idea where to start. You could spend hours researching it all or you could read this and come away feeling like you know what you need to do. I have learned the lessons and am sharing them with you so you learn them quicker.
So, go and answer the questions above. Make a list of the different content ideas you might share. Have a look on Google at popular topics in your subject area and think about how you would improve them. Think about the struggles you yourself have faced over the years – what posts can you write that will help others going through the same thing?
With a firm why and a passion for a subject, you can create a successful blog that will help and inspire others. Your voice is important. Your story is important. So what are you waiting for? Your time is now!
I hope that helps. If you have any questions at all pop them in the comments below or email me firstname.lastname@example.org.
Come back soon for more in my blog series, but for now these posts in my Blog Clinic series might help with any questions you might have.