How To Write A Killer Blog Post

How to Write a Killer Blog Post

When writing a post you want it to do well don’t you? Content is king they say- and they are right! There are some other things you need to do to write a killer blog post and hopefully reading this will help you! First of all you need a great title. You also need to consider SEO and get your keywords into the first paragraph. Can you guess the phrase I am using?

So the beginning paragraph is just a taster for the post, letting the readers know what to expect. The second paragraph needs to explain why you are writing it, maybe write about your own experiences to show the reader that you are familiar with the topic. I have been writing posts, reading posts, living and breathing posts for months now and so I know a fair bit about writing them.

write a killer blog post 2

Photos break up posts, as do paragraphs. Breaking the post into easy to digest chunks will help keep the reader focused. Too much text in one go will potentially mean they click away and move on to another blog!

So what are you writing about? Always write for yourself of course, but you need to bear the reader in mind too. If you were solely writing for yourself you wouldn’t be trying to publicise your blog would you? So what do your readers enjoy? Is it the witty stories you tell? Do you write inspiring content? Maybe you are a craft blogger- I do love to read about crafts- I just need to find the time to do them! Whatever it is you love to write about, find your voice- people will know if you are pretending to be someone you’re not!

Not sure what to write? People love lists- why not try a few bullet points? They are easy to read, are handy for recipes or instructions and it also means you can join in with the fabulous linky- The List!

So what have we covered so far?

  • Great title
  • Include keywords throughout post- specifically in the opening paragraph
  • Break up the post with photos
  • Find your voice

Now back to the subject of SEO- search engine optimisation, do you know what it is? You need to focus on keywords throughout your blog. Not too many otherwise Google will pick up on that, but just enough to help your rankings. You also need to include them in your ALT tags of your pictures- let me explain…

ALT tag photo

Can you see the Alt Text box? You need to put your keyword/ key phrase into that box so that your image will show up in search engines too- they are all good links. You need to make sure your key word/ phrase appears in your title, the first paragraph, in your photos and the url of the post. If you are a wordpress user then the Yoast SEO plugin is a must!

Summarise your post and reach a conclusion- think of your post as a mini novel with a beginning, middle and end. You need to bring the reader to your final point, whether that be the finished article of a ‘How to make post’ or your opinion on an important topic. (Notice I have linked to my own posts there- very good for SEO).

Hopefully you can see that with careful planning you too can write a killer blog post that will be easy to read and of interest to your readers- all the while utilising the powers of Google to help it do well in search results. Of course you need to promote it too, building your social media following is crucial for blog promotion.

Finish off with a question to encourage interaction? Maybe link to a social media profile. Did you find this helpful? I would love if you shared it on Twitter

Are you reviewing something? Make sure you write a disclosure at the bottom of the post. Readers like to know that you are an honest, transparent blogger. Make sure you know about follow and no follow links too! 

 

You Baby Me Mummy

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51 Comments

  • Reply
    Sarah Christie
    April 4, 2015 at 8:47 am

    Interesting read Kate, great tips x

    • Reply
      Katy
      April 4, 2015 at 5:04 pm

      Thanks Sarah x

  • Reply
    Rachel
    April 4, 2015 at 2:57 pm

    A really helpful post. Obviously some of these much easier to put into practice then others. I think possibly the balence between writing for yourself and for your readers can only come with time (and an established audience).. Something I really struggle with as a newbie!

    • Reply
      Katy
      April 4, 2015 at 5:01 pm

      Even remembering to add the ALT tag for photos can help boost seo if that is something you want to do. Not for everyone I know. x

  • Reply
    Mrs H
    April 4, 2015 at 3:18 pm

    A really interesting post lovely. I still think that you can get away without a lot of this if your post resonates with enough people. Some of my most successful posts have been where I have just written and not cared about SEO etc. But these are fabulous tips for beginners who are wanting to bring lots of readers to their blog. Hugs Mrs H xxxx

    • Reply
      Katy
      April 4, 2015 at 5:00 pm

      Oh yes of course this doesn’t account for emotive writing etc.. This is more for those who want a particular post to rank high in Google search results and increase their overall SEO ranking. More important for those looking for organic searches than being found via twitter etc. xx

  • Reply
    Laura @ Life with Baby Kicks
    April 4, 2015 at 6:21 pm

    I love all these tips, though I think I have a long task on my hand sorting through the ALT on my photos, if that is even possible with blogspot. I have a horrible feeling it is. Might be a job to do when he is back at nursery…x

    • Reply
      Katy
      April 4, 2015 at 10:26 pm

      Why not just do the ones on posts you want to show more- I am a bit lazy and never bother with some posts- only the ones i would pin to pinterest etc..

      • Reply
        Laura @ Life with Baby Kicks
        April 5, 2015 at 4:31 am

        Much much better idea….must do the nofollow first!x

        • Reply
          Katy
          April 5, 2015 at 11:19 am

          Yes nofollows are important, dont want to anger Google xx

  • Reply
    Laura
    April 4, 2015 at 10:06 pm

    Thank you some brilliant tips. Although I have had a blog for a while I have only recently start to try and post more regularly. So all the tips I can get the better. ☺

    • Reply
      Katy
      April 4, 2015 at 10:23 pm

      You’re welcome Laura! x

  • Reply
    Jenna
    April 4, 2015 at 11:07 pm

    Finally a SEO post I can understand – thank you.

    Love your clear and concise info in this post. You clever lady, you!

    Jenna at Tinyfootsteps xx

    • Reply
      Katy
      April 5, 2015 at 11:21 am

      Thanks you Jenna, lovely of you tosay. I am always worried I might come across as too bossy! x

  • Reply
    Mumma McD
    April 5, 2015 at 12:26 am

    It’s important to use the alt tags on images to actually describe the image – this increases accessibility for people with vision impairments & people who use screen readers. So yes, work your search keywords into the alt tag, but make sure it also accurately describes the image!

    • Reply
      Katy
      April 5, 2015 at 11:20 am

      You can put in a couple of ALT tags so you can happily do both 🙂

  • Reply
    Kay
    April 5, 2015 at 6:41 am

    Fantastic post! I always forget to do alt tags on my images so must remember to do that from now on!!

    Kay xxx

    • Reply
      Katy
      April 5, 2015 at 11:18 am

      Thanks lovely, glad it helped xxx

  • Reply
    Eimear
    April 10, 2015 at 10:51 am

    Great post!! I really need to keep the opening paragraph tips in mind!

    • Reply
      Katy
      April 11, 2015 at 6:25 pm

      They are so important 🙂

  • Reply
    gemma stevens
    April 10, 2015 at 11:38 am

    This is a very helpful post. Some great tips here.

    • Reply
      Katy
      April 11, 2015 at 6:25 pm

      Thanks Gemma x

  • Reply
    Leigh - Headspace Perspective
    April 10, 2015 at 12:47 pm

    Fab post with great tips, Katy. I agree with breaking up paragraphs and using bullet points where appropriate to make text easier on the eye. However, I think the SEO advice is necessary only with certain posts – some of my most successful posts haven’t given two hoots about anything other than expressing my emotions. Balance between science and art is key I think xxx #TheList

    • Reply
      Katy
      April 10, 2015 at 4:26 pm

      Definitely agree with you Leigh, those that will connect with people and be shared far and wide because they touch people in their hearts have no need for SEO. However, those that offer something that needs to compete against everything else in google needs to have good seo as the backbone to give it a fighting chance 🙂

  • Reply
    Jenni - Odd Socks and Lollipops
    April 10, 2015 at 4:43 pm

    Great post thank you for sharing, bullet points is something I probably should use a bit more,you are right they help break up a post along with photos

    • Reply
      Katy
      April 11, 2015 at 6:23 pm

      Thanks Jenni xx

  • Reply
    You Baby Me Mummy
    April 11, 2015 at 8:34 am

    Great post huni. Thanks so much for linking up to #TheList x

    • Reply
      Katy
      April 11, 2015 at 6:17 pm

      Thanks Aby x

  • Reply
    Suzanne
    April 17, 2015 at 12:16 pm

    Fab post! This is the first one I’ve read that has actually explained SEO and how to maximise it in simple terms, so thank you! x

    • Reply
      Katy
      April 19, 2015 at 9:29 pm

      Thanks Suzanne, glad it helped xx

  • Reply
    Martin Ricky
    April 17, 2015 at 9:44 pm

    Youv’e covered it all on writing a killer post! Titles seem to be the key for me. But content will always be your tell tell sign. Without good content any blog will be unsuccessful. Excellent post!

    • Reply
      Katy
      April 19, 2015 at 9:22 pm

      Thanks Martin! Titles are definitely key and then keeping people coming back with great content is the clincher! x

  • Reply
    Elna
    April 20, 2015 at 4:25 pm

    Katy
    Great post on a subject I love to blog about!

    I was also add to make sure to have a lot of evergreen posts. This helps with keeping your content forever current, grabbing more and more readers as time passes.

    Love your tips and they really work in generating more traffic to your blog! I have to start using the ALT tag on my images. I keep forgetting about that great SEO tactic!

    Elna

    • Reply
      Katy
      April 20, 2015 at 9:23 pm

      Thank you so much, yes you are right evergreen is very important- I am trying to build that up myself. x

  • Reply
    Seychellesmama
    April 21, 2015 at 5:56 am

    Lots of fab tips here!,
    I’m obsessed with Yoast plugin I don’t know what I’d do without it, love getting a green good for SEO haha!
    I definitely need to work on my structure and ensure I am not rambling…I definitely have a habit of that!!
    Thanks for sharing this 🙂

    • Reply
      Katy
      April 22, 2015 at 10:17 am

      Oh yes, the green light! Sometimes I am a bit lazy though, need to take my own advice! x

  • Reply
    Mummy Fever
    May 3, 2015 at 7:57 am

    Great tips !

  • Reply
    Carolyn Lucento
    May 23, 2015 at 9:37 pm

    VERY HELPFUL! This is what I call a Killer Blog Post. Once again, I like the simplified, yet very informative approach you use in your blog posts. Thanks!

  • Reply
    Mama, My Kid Doesn't Poop Rainbows
    May 25, 2015 at 12:44 am

    Sometimes I feel like I’ll never get my head around it all. Never knew about labelling pictures for SEO too, thanks! Great post!

    • Reply
      Katy
      May 30, 2015 at 9:21 pm

      Yes, so important as people search for photos all the time 🙂

  • Reply
    Yogesh Shinde
    May 25, 2015 at 7:48 pm

    Love the tone of your writing, its so natural.

    • Reply
      Katy
      May 30, 2015 at 9:14 pm

      Thank you so much x

  • Reply
    lisa lock
    August 1, 2015 at 12:15 pm

    Thanks for this.. The technical stuff melts my brain! downloaded Yoast SEO but I don’t appear to have a plug in menu. Is that because its a free site? thanks http://www.supermumandotherdisguises.com x

    • Reply
      Katy
      August 3, 2015 at 8:21 am

      Oh are you hosted by WordPress? That would probably be it. To have the full features of self hosted you would have to be truly self hosted. x

  • Reply
    Nat Halfpenny
    January 28, 2016 at 4:36 pm

    Oh fantastic post! I read a bit about SEO on another blog and got the basics in place, but now I think I get it!

  • Reply
    Ann
    February 17, 2016 at 1:32 am

    Thanks for the helpful tips. My blog is relatively new and I love posts like this to help me along. Thank you.

  • Reply
    Jessica
    May 9, 2016 at 9:09 pm

    Good information! I am new to this and realizing there is so much to learn. I’ll have to keep this bookmarked for future use. Thanks!

    • Reply
      Katy
      May 17, 2016 at 10:53 am

      Glad is was useful 🙂 x

  • Reply
    Mrs L
    May 21, 2016 at 7:47 pm

    Fabulous post once again. Didn’t realise about the ALT tags so will go back and add these into ours now.
    Thank you for sharing your expertise

    • Reply
      Katy
      June 8, 2016 at 9:42 am

      I forget half the time so have to go back and add them in haha x

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