When writing a post you want it to do well don’t you? Content is king they say- and they are right! There are some other things you need to do to write a killer blog post and hopefully reading this will help you! First of all you need a great title. You also need to consider SEO and get your keywords into the first paragraph. Can you guess the phrase I am using?
So the beginning paragraph is just a taster for the post, letting the readers know what to expect. The second paragraph needs to explain why you are writing it, maybe write about your own experiences to show the reader that you are familiar with the topic. I have been writing posts, reading posts, living and breathing posts for months now and so I know a fair bit about writing them.
Photos break up posts, as do paragraphs. Breaking the post into easy to digest chunks will help keep the reader focused. Too much text in one go will potentially mean they click away and move on to another blog!
So what are you writing about? Always write for yourself of course, but you need to bear the reader in mind too. If you were solely writing for yourself you wouldn’t be trying to publicise your blog would you? So what do your readers enjoy? Is it the witty stories you tell? Do you write inspiring content? Maybe you are a craft blogger- I do love to read about crafts- I just need to find the time to do them! Whatever it is you love to write about, find your voice- people will know if you are pretending to be someone you’re not!
Not sure what to write? People love lists- why not try a few bullet points? They are easy to read, are handy for recipes or instructions and it also means you can join in with the fabulous linky- The List!
So what have we covered so far?
- Great title
- Include keywords throughout post- specifically in the opening paragraph
- Break up the post with photos
- Find your voice
Now back to the subject of SEO- search engine optimisation, do you know what it is? You need to focus on keywords throughout your blog. Not too many otherwise Google will pick up on that, but just enough to help your rankings. You also need to include them in your ALT tags of your pictures- let me explain…
Can you see the Alt Text box? You need to put your keyword/ key phrase into that box so that your image will show up in search engines too- they are all good links. You need to make sure your key word/ phrase appears in your title, the first paragraph, in your photos and the url of the post. If you are a wordpress user then the Yoast SEO plugin is a must!
Summarise your post and reach a conclusion- think of your post as a mini novel with a beginning, middle and end. You need to bring the reader to your final point, whether that be the finished article of a ‘How to make post’ or your opinion on an important topic. (Notice I have linked to my own posts there- very good for SEO).
Hopefully you can see that with careful planning you too can write a killer blog post that will be easy to read and of interest to your readers- all the while utilising the powers of Google to help it do well in search results. Of course you need to promote it too, building your social media following is crucial for blog promotion.
Finish off with a question to encourage interaction? Maybe link to a social media profile. Did you find this helpful? I would love if you shared it on Twitter!
Are you reviewing something? Make sure you write a disclosure at the bottom of the post. Readers like to know that you are an honest, transparent blogger. Make sure you know about follow and no follow links too!