Blog Audit: Why You Need One

The Importance Of A Blog Audit

How long have you been blogging? Years, months, days? No matter how long you have been blogging for, you should always make time to sit down and audit your blog. Sometimes you can be so wrapped up in writing posts that you neglect the blog itself- your blog is the summation of all parts, not just the post you are currently writing.

blog audit 1

When I land on someone’s blog I always make a mental note of everything I see, the things I like and the things I don’t like as much. Their writing may be brilliant but if their blog is unappealing I may not return. So what is it I am looking for? And more importantly, do you have those things in place?

SOCIAL MEDIA ICONS Something that drives me mad is a lack of social media buttons! Equally as annoying are buttons hidden half way down the blog or buttons that do not actually lead to anywhere!! You may think yours work but it is always worth a check- do it now!

SEARCH BAR Sometimes people want to search for something specific on your blog, make sure that is near the top too- people don’t want to have to search for the search bar!

EASY NAVIGATION Do you have categories? If I want to find all of your recipes or all of your craft posts then it is so much easier to have them all in one place!

CLEAN HEADER For me, the first impression is the header. If it looks a bit homemade then it will put me off- sad but true. I want to know that a blogger is fully committed to their blog and having a great header will show everyone (including brands) you are in this for the long haul.

LARGE, CENTERED IMAGES Something that I see time and time again are blogs with tiny images, aligned to the left. I have to say, when I first started it felt a bit strange having such large images but after reading more and more blogs I can see that I am drawn to those with big photos. I can see that this may be a problem if you don’t have a good camera though.

ABOUT PAGE I like to read about a blogger, I always feel a bit cheated if I can’t find out what their name is or what their blog is about. It is nice to see a photo too, a smiley face that I can picture when I read their posts.

CLEAR FONT There are some really beautiful blogs and I love the bloggers behind them but their writing is so difficult to read. Sometimes simple is best so get rid of the fancy writing and think about what readers will see.

GREAT CONTENT This might sound ridiculous but are you writing great content? Sometimes it is good to take a long hard look at your blog and think about whether your blog makes you happy. If you don’t enjoy something- stop! Read other blogs and think about what makes you happy. Don’t get stuck in a blog rut, spice it up until you find your voice and your niche.

The best way to audit your page is to ask a fellow blogger to take a look and give you an honest opinion. Otherwise, just try and look at it with fresh eyes- make a list of things you love about other people’s blogs and check you have those elements on your own.

Once you get into a routine of auditing your blog regularly you will learn what you like and what you don’t like. You will feel happier about your content and be confident promoting it, knowing people will land on your blog and love what they see!

Is there something you think you could change right now?

64 Comments

  • Reply
    Rosie @Eco-Gites of Lenault
    June 3, 2015 at 10:15 am

    Something that seems very popular right now but that I really struggle with is pale fonts. They make text so hard to read and on some blogs downright impossible. I read a lot and I read fast but if I find the font too pale I tend to move on. Even the font on this comment is a bit pale (although the words Name, Email etc) are easy to see which is not true on some blogs.

    • Reply
      Katy
      June 7, 2015 at 9:22 am

      I tried to comment on my own blog to see which bit you meant about being pale but couldn’t work it out. If you could send a screen shot that would be awesome! x

  • Reply
    Random Musings
    June 4, 2015 at 12:19 am

    Oh my god, you would hate my blog haha. I still have the generic header, although I am working on getting it changed! I don’t have my name in my about me section and I often use small images. On the plus side, I don’t have a fussy font – I don’t like trying to decipher them so I won’t subject anyone else to it!
    Debbie
    http://www.myrandommusings.blogspot.com

    • Reply
      Katy
      June 7, 2015 at 9:15 am

      Haha you made me laugh Debbie. Have you ever used Canva? That is what I used to make my header so it didn’t cost a thing 🙂 x

  • Reply
    Tania
    June 6, 2015 at 6:21 am

    I had originally had a “homemade” looking header, as I had no clue how to actually make one. I have since updated it, and am hoping it looks a little better! Thanks for that tip! If you happen to stop by my blog please feel free to let me know what you think 🙂

    • Reply
      Katy
      June 7, 2015 at 9:06 am

      Hi! Just popped over and left you a comment. Love that you have a coloured background, will make you stand out from the crowd x

  • Reply
    Adventures of a Novice Mum
    June 9, 2015 at 7:17 pm

    I agree that a blog audit is vital; I just wish I had more time to complete my long blog work to-do list. Your blog looks so fabulous. #aNoviceMumBlogBounce

    • Reply
      Katy
      June 11, 2015 at 10:17 pm

      That is so lovely of you to say xx

  • Reply
    Unhinged Mummy (aka Janine Woods)
    June 11, 2015 at 9:57 pm

    It’s interesting what you say about the header looking home made. Mine is definately home made lol. The scribbles on my header picture was done by my two kids so I thought it was quite fitting. The title writing is done in handwriting style on purpose as I thought it would fit with the theme. I’m a little worried now that it looks tacky when I was going for ‘different’ :-/

    • Reply
      Katy
      June 14, 2015 at 8:12 pm

      It all depends what you want from your blog hun. If you are looking to build a brand then you need something ‘professional’ but there is nothing wrong with homemade at all, it is your blog and it is up to you what it looks like. Your children made your header and if it makes you happy then who is anyone to say change it? xxx

  • Reply
    Katie (Growing Up KaterTot)
    June 14, 2015 at 3:50 am

    I love this post!! I’ve been blogging for about 4 months, and I’m grateful for your tips! I designed my own header using Studio. My first header was very unprofessional looking, but I think my current one is much better. Your blog is beautiful! 🙂

    • Reply
      Katy
      June 14, 2015 at 7:51 pm

      Wow thank you so much Katie. Is that Studio the one that you can put text over photos – like instagram but better?

  • Reply
    Michelle
    June 16, 2015 at 4:28 pm

    I’ve been auditing my blog for weeks now – 3 years of content is a lot to go through, but I feel better knowing that I’m sorting things out behind the scenes… it makes things so much easier going forward – especially when it comes to a redesign!

    • Reply
      Katy
      June 25, 2015 at 9:40 pm

      Hi Michelle! Was so lovely meeting you the other day! 3 years of content is a LOT to get through! Good luck! x

  • Reply
    Cindie | Parenthood Moments
    July 4, 2015 at 9:55 pm

    Great tips. When I was starting up my blog, just a couple months ago, I found that I was spending more time re-designing things, than I was actually spending my time blogging. So I got to a point where I told myself I needed to stop tweaking everything and leave it. But having read this, I agree it’s important to take a look back over it all with a fresh eye every so often. One thing I struggled with is my logo.I can’t tell you how many different variations I have had. But I’ve kept this one for a while now. If you have a chance to pop over and take a look at it, I’d love your opinion!

    • Reply
      Katy
      July 14, 2015 at 5:51 pm

      Oh I really love your logo, it is simple and to the point which is perfect! Mine was so awful in the beginning but simple with clean lines is definitely the way forward! x

  • Reply
    Adam
    July 10, 2015 at 12:54 pm

    Great article and very true! I’ve just carried out my own audit then based on your checklist and thankfully it’s all in place. Got to keep going with the fresh original content though, the main aim once everything else is there 🙂

    • Reply
      Katy
      July 14, 2015 at 3:13 pm

      Glad it was useful, so good to check every now and then as you want new visitors to have a great experience. x

  • Reply
    Sarah
    July 18, 2015 at 4:37 pm

    I’ve not been blogging long but know I want to change my home page. Just finding the time with two little munckins running around is the tricky bit!

    • Reply
      Katy
      July 21, 2015 at 9:20 pm

      That’s they thing- never enough time!! x

  • Reply
    Romany
    July 22, 2015 at 9:38 am

    Great post, I definitely need to do a blog audit, although I’ve been on bed rest for a few days I have been neglecting my blog. Hopefully I will start to feel a bit better soon but for now I should take this ‘rest’ to audit. Have a great day

    • Reply
      Katy
      July 23, 2015 at 8:16 am

      Oh I hope you are feeling better today. I would definitely be sneaking some blog time haha! x

  • Reply
    Colette B
    July 28, 2015 at 3:33 pm

    YES> ALL OF THE ABOVE!
    Poorly maintained blogs drive me crackers.

    • Reply
      Katy
      July 29, 2015 at 8:50 am

      me too, so often I cannot find what I need or reach broken links!

  • Reply
    Jayne
    August 30, 2015 at 10:32 am

    Some great tips 🙂 x

    • Reply
      Katy
      August 31, 2015 at 9:32 pm

      Thanks Jayne x

  • Reply
    Elysia
    August 31, 2015 at 10:20 am

    Thanks for this post I’ve just started a blog and you have some useful tips that I’ll be using x

    • Reply
      Katy
      August 31, 2015 at 9:27 pm

      Great! Glad I could help x

  • Reply
    Min
    August 31, 2015 at 5:36 pm

    Oh no I’m pre sure my blog has everything you hate-tiny images, no photo of me and a header that looks a bit homemade (even though I actually bought it!) Trouble is, without technical know-how I don’t really know how to improve the design.

    • Reply
      Katy
      August 31, 2015 at 9:01 pm

      I had a little look, I really like your header actually 🙂 But you are right about the images haha. Are you on wordpress? As then it is easy to make them larger and you can use the ‘image widget’ to add a photo of you if you so wish xx

      • Reply
        Min
        September 13, 2015 at 5:38 pm

        I am. I will have a look and see if I can re-size them. Thanks for looking. I don’t think I’m going to add a picture of myself though as I want to stay fairly anonymous at the moment for various reasons. Btw I think I met you briefly yesterday at Funfest. I was the one in green trousers with the marauding toddler!

        • Reply
          Katy
          September 13, 2015 at 10:15 pm

          Ah yes definitely saw you and I heard you mention about being anonymous. I think the fairy blog mother’s response to that was lovely- that it is about your words and not seeing your face. I think as long as logos and branding are recognisable you can get away with not showing yourself. xx

  • Reply
    Elle
    September 2, 2015 at 2:47 am

    I completely agree. Blog Audits are sooo very important. We should always be looking to improve and stay up-to-date, especially those of us making a living via online. 🙂 Thanks for the reminder!

    • Reply
      Katy
      September 2, 2015 at 10:21 am

      Glad it was useful, thanks Elle x

  • Reply
    M
    September 5, 2015 at 9:22 am

    Thank you for this post. I’m only just starting blogging so it’s really useful to have these tips! At the moment i’m struggling to get my posts to automatically show up in the right menus. I’m off to search your blog now as I bet you have the answer!

    • Reply
      Katy
      September 8, 2015 at 8:38 pm

      Ooh I don’t know what you mean- if you want to email and explain the problem I would be happy to look into it and can always write a post about it x

  • Reply
    Elizabeth (Wander Mum)
    September 16, 2015 at 9:29 am

    Thanks for this Katy, I’m not 100% happy with the look of my blog – especially my header – it’s very homemade. Been meaning to get someone to redesign so will get onto that now. Thanks for the inspiration. What drives me made about some blogs is when it is difficult to comment and you can’t put the URL of your blog in.

    • Reply
      Katy
      September 18, 2015 at 8:49 am

      Some blogs do make it hard to comment, really puts me off too! x

  • Reply
    Vix
    September 20, 2015 at 4:58 pm

    Thanks. This is a perfect list. Once the kiddos are in bed tonight I’m going to drag out the laptop and get auditing with your tips in mind.
    V x

    • Reply
      Katy
      September 24, 2015 at 10:33 pm

      So glad it helped xx

  • Reply
    Sheena Neil
    October 3, 2015 at 10:40 am

    Great post! I started in August 2015 and have been checking and re-checking in a daily basis. I had my header designed on etsy. Would love to know what are your thoughts of my blog. I enjoy reading these kind of tips, thank you. 🙂
    http://www.sheenaneil.com

    • Reply
      Katy
      October 14, 2015 at 9:56 pm

      It is a lovely clean header, I like ones that are free from clutter. Will pop over for a proper read in a bit x

  • Reply
    Kate
    November 12, 2015 at 6:27 pm

    Great advice thank you, I’m still very new so all this is very helpful. I just need someone with a bit more tech knowledge to help me put it all into action!

    • Reply
      Katy
      November 14, 2015 at 9:38 pm

      It took me a while to get my head around it all but you can get there with a bit of help from youtube 🙂 x

  • Reply
    Kate Tunstall
    December 16, 2015 at 8:25 pm

    Great tips, and I’m pleased to say I think I can tick every box! *high five*

    • Reply
      Katy
      December 17, 2015 at 11:44 am

      Haha great! Always good to confirm you are doing something right isn’t it? x

  • Reply
    Marina
    January 2, 2016 at 11:30 am

    Definitely agree with these points! I think I’m doing well according to your tips :))
    http://www.MarinaSays.com

    • Reply
      Katy
      January 4, 2016 at 9:07 pm

      Ah glad it was useful xx

  • Reply
    Mackenzie Glanville
    January 18, 2016 at 7:33 am

    super advice. I do wish more people would at least clean up their pages a bit, and I agree with the buttons. I hope mine are easy enough to find. Feels free to give me advice anytime xx

    • Reply
      Katy
      January 27, 2016 at 10:14 am

      People never think to check their own pages I don’t think. I check mine once a month and always find something to tweak xx

  • Reply
    Tamsin
    February 22, 2016 at 11:14 pm

    I really disagree about centred images. I think it comes down to personal taste as to whether they’re centred or not. As long as they’re clear, I think that’s the most important bit.

  • Reply
    Emily @ mommysnotperfect.com
    March 8, 2016 at 1:31 am

    Great tips! I was also weary of such big pictures in the beginning but I’ve come to realize that’s what looks best.

    • Reply
      Katy
      March 10, 2016 at 8:58 am

      Glad it was useful. I love big pics and cringe at my earlier posts with teeny tiny photos. x

  • Reply
    Anna
    March 18, 2016 at 10:27 pm

    This is a really useful blog post. I have just testarted my blog after a long break and have switched from blogger to WordPress. I need to add my about page – thank you for the reminder. If you get a chance, I would love to know if you think mine is easy enough to navigate.

    • Reply
      Katy
      March 19, 2016 at 7:29 am

      Will definitely take a look hun x

  • Reply
    Clearlybex
    April 30, 2016 at 7:26 am

    Great read and some very useful information. My blog is having a make over at the moment, I’m doing it all myself so learning stuff about WordPress which I never knew about in the past. I’m working on a cleaner layout, less fuss and neater. Fortunately my new layout contains most things you have noted, although I like my “homemade” header lol. I also need better content, but that’s my fault, not my blogs lol.

  • Reply
    RachelSwirl
    May 1, 2016 at 1:32 am

    great post, I am now umming and arring about my own blog. You’ve got me thinking.

    • Reply
      Katy
      May 4, 2016 at 8:30 pm

      Haha, glad it was useful xx

  • Reply
    One Messy Mama
    June 15, 2016 at 8:16 pm

    Very interesting post. I must admit. Many of my pictures are aligned to the left. I remember when I started blogging a friend of mine who creates Web pages (she didn’t do mine ????) said that pictures and writing looks better when it is not centered. I would love some criticism of my blog. If you have a spare moment. XX

    • Reply
      Katy
      June 20, 2016 at 8:37 pm

      Interesting she said that about pictures although I do agree with the text. When pics are left aligned it just breaks the flow for me, but then if they are big enough you wouldn’t be able to tell either way. It is small pics that I find difficult x

  • Reply
    Catherine @ Story Snug
    July 26, 2017 at 8:29 am

    This is such a timely post for me. I definitely need to add my new photo to my blog. It’s a great idea to ask another blogger to give advice. Thank you!

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