Inside: Blogging for beginners – how to create a blogging schedule that works for you.
The world of blogging has changed significantly in the years that I have been doing it. Back in the day, bloggers could publish a blog post, share it to Facebook & Twitter, sit back and watch the views creep up as people click through. Sounds great, doesn’t it?
Now, the thing you have to decide right now, is what you want from you blog. This goes back to my first post in this series about finding your why. Because if you are starting a blog for the joy of writing and as a way of journaling your life, then post as and when you like and do not stress about a blog schedule.
But, if like many people searching out blog posts like this, you are wanting to reach an audience of people, to spread your words far and wide and turn blogging into a career then you need to pay close attention to your posting schedule.
Things to consider when creating a blogging schedule
Have a think about the following questions before you go any further…
Do you want to make money from your blog?
Do you want to create an online presence?
How much time do I have to invest in building up my blog?
The answers to these questions will help you to work out a posting schedule moving forwards.
Let’s start with making money through blogging. It’s a hot topic that’s for sure. I mean who doesn’t want to work from home, writing blog posts about topics you’re passionate about and getting paid for it. Right?
Well, it doesn’t quite work like that.
How to make money blogging
There are a few ways to make money blogging but I am going to start with the basics and say that essentially there are two avenues to pursue. The first is dependent on how many views your blog gets, which means you need to invest a lot of time driving traffic towards each of your blog posts. This, in turn, takes time away from actually writing the blog posts.
The second is through brand work. This means you need to create an online presence that attracts brands wanting to gain access to that audience. There is big money to be paid if your audience is engaged enough! Notice I didn’t say ‘big enough’ as actually as long as your audience is engaged then to varying niches, size doesn’t necessarily matter.
Which brings us to my second question… do you want to create an online presence?
Social media & blogging
When I started my blog in 2014 social media wasn’t really a thing. Sure, there was Facebook and Twitter but as long as you had accounts and shared your blog content, all was merry and bright. These days, having a social media presence is a full-time job in itself which again, steals time away from writing.
Right now, Instagram is the biggest player and brands will pay big money to access your followers through sponsored content. But, building a following doesn’t happen overnight. It requires patience, dedication and a whole heap more which I will cover in another post soon.
Is it worth it?
For me, yes. I don’t want to just write content, I want to make meaningful connections with real people. The content I share on Instagram and on YouTube is as valuable to me as the content I post on here. For you, it may not be the route you want to go down. You may just want to focus on creating posts on your blog and that is absolutely ok – there isn’t one rule for everyone, you can do what feels right for you.
Creating a blogging schedule that works for you
If you are solely focused on writing blog posts then you could quite easily write as many posts a week as you have time for. Write to your heart’s content and get the words out there.
However, If you want to reach a wider audience then you will need to promote your blog posts each time you press publish. This involves using two things; Pinterest and any social media platforms you have. Whether you decide to actively build your social media following or not, it is still valuable to have accounts under your chosen blog name. You can always decide to grow them further down the line.
Pinterest though is a must for me. If you want your post to reach people, you want it to be out in the world to be found. I will share more around Pinterest soon but for now, create a profile and be ready to have your mind blown.
So, with writing posts and promoting them across all platforms, you need to work on a 20:80 rule. 20% of your time writing and 80% of your time promoting. This may look like writing 2-3 posts a week and then spending the remaining time creating pins for Pinterest, sharing your links on social platforms and in relevant forums and groups you can find.
Now, if you want to create an online presence, whether that be on Facebook, Instagram, YouTube, TikTok or all of them – you won’t have time to post as often because you’ll be nurturing these platforms too. You still want to go with the 20:80 rule, but this time your 20% has to take into account the content you create for social too.
I would aim for 1 post a week in this instance and then focus on one social platform to grow at a time. Of course, you want to create the profiles for all the platforms now but only focus on nurturing one. Which do you enjoy the most? Focus on that one.
Now you can see why it isn’t so easy as wondering how often you should post. There are so many factors to consider.
What you need to do is work out your why, the content you want to create and then work out how much time you have to create that content. You can then decide what works for you. The more time you have, the more content you can push out – just remember the 20:80 rule.
At the end of the day, you need to find a schedule that works for you. If time allows you 1 post a week and the chance to build up your social media following, then stick to that schedule. The key is consistency. Over time, as you learn more and gain confidence, you can increase the number of posts you write.
As a guide, after blogging full-time for 6 years, I aim to post 2-3 blog posts per week, post on Instagram 5 times a week, YouTube once a week and as often as I am able on all other platforms. I make sure I am consistent on Pinterest and that helps drive my traffic to my blog – it may well be how you found this post in the first place! In fact, I would love to know how you found it – let me know in the comments!
Let me know if there is anything else you’d like to learn about blogging – I love helping people start on their blogging journeys!