Last week I had a little bit of me time as I had been invited to a event in London, hosted by Flora. It was a bit of an early start – meaning I was up and out of the house before sunrise! Quite a shock to the system I can tell you!
It was worth the early wake up call though as we were greeted by a delicious breakfast laid on by The Grain Store. Mmmmm..
The event was to celebrate the launch of Flora’s new range of spreads and to give us a sneaky peek at their new ad campaign. The campaign focuses on the power of plants and aims to educate adults and children, reconnecting them with where food comes from and showing them the power that plants can provide.
The advert uses a favourite for kids- the dinosaur. Flora hope that by using the largest creature to walk the earth, one that only ate plants, they will inspire children to eat more fruit and vegetables.
They are going to be rolling out a program of various activities over the course of the year, each one will help show us all the power of plants. They will be starting the campaign by building a giant dinosaur using only plants, taking it around the country to engage with kids!
Once we had listened to the experts it was time for a bit of fun- a practical session! I am not entirely sure how I thought Flora was made but I definitely didn’t realise it was so simple- you can even make it at home!
It is such a simple process and really showed us that the ingredients are simple and healthy: Sunflower, Linseed and Rapeseed oil, Coconut oil, a little milk, egg yolk, a squeeze of lemon and a pinch of salt! Simple!
Did you know that if we were to cut down our meat consumption to 3 meals a week there would be 45K less deaths a year. That is a crazy amount isn’t it? I have to admit, I eat meat at least once a day, every day of the week. I was a vegetarian for 10 years though and so know that meat is not a necessary part of any meal.
The most exciting news for me, as a parent of a child with allergies, is the fact that Flora have launched a new dairy free spread- Flora Freedom. With so many babies being born with a dairy allergy these days it is great to see that a huge company are sitting up and taking notice.
The event was so interesting, I loved making my own spread and it certainly got me thinking as to whether my own children know where their food comes from.
Ask your children if they know where pasta comes from, let me know in the comments what they said!
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