Elmer the Elephant is one of those iconic characters that everyone just adores, isn’t he? So mix him together with one of the nations favourite baby & toddler brands and you have a winner!
Today marks the launch of a brand new range to JoJo Maman Bebe and it is all gorgeous!
We were sent a few pieces to take a look at and as you’d expect, they are all the same fab quality that you’d expect from JoJo. The cotton is so soft, the colours are bright and well, you know I love stripes!
He has a few Elmer books and so this is a great addition to his collection. He loves that he matches his book too – such a cutie pie. There are lots of accessories in the range too so if you are a big Elmer fan like us you can grab the lot!
Such a cute look for summer, isn’t it?
One of my favourite pieces is this jacket. Stripes again of course, and I just adore the shade of blue – it really brings out Will’s eyes.
Like many of the JoJo jackets, it is reversible – so handy when they make a mess on one side but also just great to have different looks.
Doing his best model pose here – chocolate covered face included for free.
No range would be complete without pjs, would it?
Again, these are made from super soft cotton and are so snuggly for bedtime.
Elmer stripes anyone?
I think you’ll agree the whole range is fab – Wills certainly gives it his approval.
The range is up on the JoJo website now and will be coming to stores near you asap too. Go take a look at the other bits they have – all so cute as you can imagine.
We were sent these items in return for this feature. All words and thoughts are my own.