Kids Style: Elmer Comes To Sainsbury’s

Katy, The Busy Mum's Guide To Kids Style 9 Comments

I can’t believe there’s never been any Elmer clothing ranges before – he is such an iconic character! 2017 brings the very first baby range, available exclusively at Sainsbury’s and it is gorgeous! We were very kindly sent a few bits, some for now and some for when Wills is a little bigger and I love everything!

The very first Elmer book was published in 1989 and since then the series has sold over 8 million copies and remains one of the most iconic children’s books of all time. David McKee’s bright patchwork elephant is a firm favourite in our house and so I couldn’t think of anything better than to dress Wills up in the range.

Elmer clothing at Sainsburys

I mean look at him, what a doll! He is wearing a 2-piece outfit here, with Elmer on the top and cute rainbow flecked trousers. The bottoms have feet like a babygrow, something I love as he is forever pulling socks off at the moment and it is driving me bonkers!

Elmer is coming to sainsburys

There are so many other lovely bits in the range too and we have these standing by for when he is big enough and the bib will be used before too long too!!

Elmer cuddly toy Sainsburys

Elmer coming to Sainsburys

They also have some gorgeous soft toys and accessories in the range. Babies love patterns don’t they and Wills is loving his little patchwork elephant.

Elmer books at sainsburys

We were also sent some of the books in the range and as always they are bright, colourful and perfect stories for little ones. Gracie has taken such an interest in reading recently and has been reading them to Wills.

Elmer baby board books Sainsburys

As well as launching the new baby range, there is also fun for older children too with the 2nd annual Elmer Day on 27th May 2017. If you visit the Elmer Day website you can find your nearest event and sign up to receive your own pack full of activities.

Are you an Elmer fan too?

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Comments 9

  1. Aw they are gorgeous and he is even more so!!! Love the Sainsburys clothes, when Alf was a baby they had the Dear Zoo range and for Sophie iron was the Guess how much I love you collection – I love it all! Xx

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  2. Oh they are just so adorable – and obviously the model makes them look especially appealing! Elmer does seem to have been around forever, and is such a fun character too. If the range is in at Sainsburys I imagine it will be great quality and good value too.

    Ooooh, he’s so squishy!

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