Blogging: Why Pinterest Is My Biggest Source Of Traffic

I have been blogging for almost 2 years now and I have tried various methods for publicising my posts. I have grown my social media following from zero to thousands and I do get a fair bit of traffic from those platforms. However, despite being my smallest in terms of following, Pinterest is my biggest source of traffic by miles!

Lots of people just don’t understand Pinterest, they use it for personal means but don’t use it for blog promotion – now, if that is you then you are missing out!! My most popular post was written over a year ago and gets the most traffic every single day, pretty much year round! If you can create posts that are evergreen then you can guarantee traffic daily and you don’t have to do a thing!

Get more traffic to your blog with Pinterest

So how do you do it?

Ok, now first things first, you need to set yourself up a Pinterest account if you don’t already have one. You can set up a business account straight away or you can convert your existing account by adding in a link to your website – you will get a notification from Pinterest asking whether you’d like to convert to business – accept!

I wrote about the best ways to get yourself ‘Pinterest ready’ over on Live. Love. Blog last week if you want to take a look. Today though, I want to go into exactly why it works for you as a blogger because I think that is the problem for most people- they know how to use it but don’t get why!

Ok, lets’s take my most popular post as an example – The Best Bubble Mixture For Summer. I get over 100 views on that post alone – daily!! I wrote it in April 2015 and at first it didn’t get many views at all. However, I knew that people love a ‘how to‘ post and so made a pinnable image for it (It wasn’t the one you see there today, I recently updated that but will talk about that further on). But now, a year on, it is one of many posts that bring in 100’s of daily views and it will continue for years to come.

But why?

Let’s imagine: The summer holidays are on the way, you are starting to worry about how you are going to be able to occupy the kids for a whole 6 weeks and you think of bubbles. You type into google ‘bubble mix for summer’. BOOM! Up pops Pinterest as one of the top articles in the search. They click over to the relevant search in Pinterest and voila! There I am with my bubble mixture post! Woo hoo!! And why is that year round? Australia have their summer in our winter don’t they? People are pinning for different reasons, all year round.

But I don’t have many followers, now what?

Do you know what the biggest secret is? You don’t even need a single follower to make Pinterest work for you!! Hurrah!! I only have 1.3K followers on Pinterest, it grows steadily but I’m not at all fussed about actively growing it because…..

Did that person find me because they follow me? Nope, they found me because Google reads Pinterest. The same can happen through using Pinterest directly of course, type in bubble mix for summer and there I am. Fab!

Screen Shot 2016-04-17 at 19.18.49

Who should I follow?

You need to understand that Pinterest isn’t a social media platform, I don’t go on there to follow my friends and catch up with what they’ve been up to. One of the first things Pinterest asks you to do is sync up with your FB friends – ummm no thanks. I don’t want to see what my Uncle John is pinning- I want to see pins relevant to me.

I follow pinners and boards that share my interests; toddler crafts, fashion, food (specifically desserts… mmmmmm) etc etc.. So, when I log into Pinterest I have a lovely feed full of pins relevant to me. So let’s spin that around, people might follow me because I post great recipes – every time I pin another recipe (whether that be one of my own or not) they will continue to enjoy my feed and look to me as a source of great content. They will also see my other pins and find my other great content – brilliant huh?

So how can you make Pinterest your top referrer?

Once you have set up your Pinterest account, start pinning. If you see a pin that interests you – pin it. Create boards that reflect your personality. If people share your interests they will follow you.

Now, here is the important bit so listen up. You need to PIN YOUR OWN CONTENT. It is all very well being active on Pinterest and pinning great stuff, but if you don’t pin your own then people aren’t going to come knocking at your door are they?? They will click through to all the other lovely pins you’ve pinned and those bloggers will get the traffic. Get it?? Now you might be sitting there thinking that is obvious but do you do it?? When was the last time you pinned one of your posts?

If you write about kids fashion – PIN IT

If you write about travel – PIN IT

If you write amazing recipes- PIN IT

Pin, pin, pin, pin!!!

Follow Katy | Family & Lifestyle’s board LATEST from What Katy Said on Pinterest.

Let’s talk about those pins. 

A landscape photo might look gorgeous on your blog but it will not work on Pinterest. You need long thin images. I’ve written before about how to use Picmonkey to turn those landscape images into a long pin but the best habit to get into is to turn your camera round to portrait while you shoot, to get that pin-worthy shot.

A point to note is that the picture doesn’t have to be your own. You can get some great copyright free images and they work just as well. Go back and look at some of your old posts, if they are pin-worthy then make yourself a pinnable image and pin it! Similarly, if you have an old pin that you don’t think is working, update it with a new image – that is what I did with my bubble mixture pin.

Now I understand that many people do not want to ruin the aesthetic of their blog posts by having those long pins – no worries! Pinterest allows you to upload an image and assign it a url. That way, people can find the image on Pinterest and hop skip it over to your blog. Hurrah!

I don’t write pinnable content though, can it still work? 

How do you know? Do you know what people are going to search for? No!! Pin it anyway! Take a look at this photo – why do you think it might have been pinned?

Next Spring clothes for girsl

Kids fashion? Easter Egg hunt ideas? Cute dungarees? Pink hoodies? Stripy tights? Girls hair ideas?

Anyone might pin it and hop over to my post to find out more. It is a photo showing my girls on their Easter egg hunt but people look at a photo and see different things. I might find that pin on someone’s ‘Tights Obsession’ board as well as a ‘Ideas to Try’ board. You just never know.

Get pinning! 

Do you know what I see on Pinterest? A total lack of British content!! I follow quite a few UK bloggers but they just pin other people’s stuff and that tends to be from the US. Where is your own content? I want to pin that to my boards!!

So, your homework is to start taking portrait images and pin them to your Pinterest profile. Have a ‘Latest Blog Posts’ board for those random posts that ‘might do well‘ and then make yourself some topic specific boards- anything you are interested in. Pin your stuff there too (but maybe not on the same days as you’ve posted to your blog board). Join collaborative boards if you can, but only those that have quality pinners and content – you don’t want your followers to get a load of spam from a dodgy board you are a part of do you?

Remember, people love a recipe, they love a ‘how to’, they love to hear tips about travelling… the list is endless and you need to jump on board! I am telling you, it is totally worth it!

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Katy
Katy is a wife, mum of three and professional blogger. She writes about her life, her family and the adventures they have together. With a love of all things pretty, you'll find posts about fashion, food and home- she also hopes to inspire others to make the best out of every day.

56 Comments

  1. A great post Katie and really helpful. I’ve had Pinterest for years and pin every post on the relevant board but my most repins are still from other people’s posts I must be going wrong somewhere! #MarvMondays

  2. Great tips – I always seem to forget my pinnable images, but I will make a point to go back to all my tutorials and create them now. The one post I get a lot of Pinterest traffic from is the ONLY one I’ve bothered making the image for! xx

  3. Very interesting. I only use pinterest half the time but I don’t use it right at all thanks for writing this up. Something to keep me occupied during the week now and make those headline images pinterest friendly.

  4. Amazing post! I am one of those users who just uses pinterest to make nice looking boards, I really need to start using it more for my blog. #marvmondays

  5. This is really interesting Katy as I very rarely use Pinterest and think I have pinned about 2 of my blog posts to it. Definitely something I will look at doing more of. Thank you for the tips x

  6. Great post – one I have bookmarked! I always pin my posts from my blog but I think I don’t have the right images, so I’m gonna go back and re do some long images for the posts. Thanks for the tips! Xx

  7. Fab post, I’ve tried with Pinterest so many times but it always falls behind! I really need to make more of an effort as I know it works for so many bloggers now. #twinklytuesday

  8. I have found this SO helpful! I want to put more into my Pinterest and there are some fab tips here. 😀 Thank you! #TwinklyTuesday

  9. Katy, such a great post. I have definitely been under using and underestimating the power of pinterest! I’ve been using my pinterest account over the last year or so and have been pinning a few of my own images, but no where near as much as I should be! I’ll be re-thinking how I can better get organised over on pinterest over the next few months 🙂 Thanks for linking this up to #MarvMondays. Emily

  10. I’m really bad about remembering to pin my own content because of that fear that it isn’t really very pinnable if I’m just chatting about the family – time to be less English!!

  11. I’ve been working on my Pinterest strategy & have started to see a little traffic coming in from it. I really want to improve this though & your post has been really useful! I try to remember to take a portrait photo to create a Pin-able image, but it often slips my mind. I need to go back & re-do all of the posts I haven’t managed to do this for & also remember to create long images in the future! Xx

    Tania | When Tania Talks

    1. I have a post about pinnable images in my blog clinic section- it shows you how to use picmonkey to make them using landscape photos 🙂

  12. Great post! I’ve got a personal Pinterest and was thinking only today that I might try making a blog specific one, so thank you for the push 🙂

  13. Great post, so helpful! I’ve been busy building my FB, Twitter and Instagram but neglecting my Pinterest. This post has spurred me on to sort it out!

  14. I love this thank you so much <3 super useful as I still haven't quite got to grips with Pinterest… Instagram seems to be my main source of traffic so far… I'm getting there slowly! X

  15. Pinning this to my hot blogging tips board!
    I’ve been dabbling in pinterestba while now but need to get better at pinning my own stuff.
    Interesting about the long thin images.., i always use square? Do you think that’s a problem?

  16. Awesome stuff. The only thing is I started my Pinterest account long before my blog and may have hit decline for business. I’m not sure how relevant that is but would love to know.

  17. Brilliant post and you are spot on about the lack of British Pinners. I note that U.S. bloggers support each other on every platform ( not on FB so don’t know). I pin religiously every single day. I repin a mixture of my latest blogs, older blogs and content that interests me. One thing I’ve found is the more I pin, the more pins of my content I receive. 10 minutes a day really helps to get your content notice and it’s fun! X

  18. Thanks for the post it’s been really useful to read! I’ve been using pinterest for years but have been struggling with it! Hopefully I’ve got a few things to work on now! Finger crossed I’ll see some results and will get my content out there! x

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